These days, the internet plays a major role in any kind of business, whether it be a small one or a bigger one. Creating an online portal for your business and bringing extensive traffic to the website through online media such as social media advertising and email marketing is the new methods of merchandising online. This is a new generation of business, growing with the internet age. An internet entrepreneur is someone who uses the power of the internet to initiate and grow his/her business.
Earlier it was too difficult to start a venture and become an entrepreneur. In fact, even though you become successful to start, making your product people know about was very difficult. Use of the internet in business has solved such problems completely. The internet has the tools which can help you build your product and can help you to become a successful entrepreneur. If you were successful in entrepreneurship chances are you knew the right people, had a lot of money and were either a really successful businessman or really high up in your field.
How Internet Can Help You To Become A Successful Entrepreneur
- Business & Technical Training Online
If you want to be a successful entrepreneur you need to know everything, that what it takes to be and what is required to become so. And to have business training before is a way to learn it all. Having training can be the first step towards your success as an entrepreneur.
Taking about these training courses, with the help of internet you can do it now online. You just need to enrol yourself in business or an entrepreneurial course, as per your preference. Now our Indian government is also supporting such courses and you can do it with Start-Up India Scheme.
An online portal can play a major role in the success of your business. A portal is a platform which makes your product worldwide available. And if you are technically trained then only you can create a website or an online portal for your product. However, if not making the portal yourself, you will need a basic level of computer competence to successfully maintain, troubleshoot for your business.
- In-depth Market Research
Market Research helps you understand what your potential customers want to buy, rather than what you want to sell. A proper and in-depth market research will help you fill the gap between what your potential customers want and what you are trying to sell, be it a product, service or information. If your product looks profitable to you, it might not be of any great value to the people you would try to sell to. Hence it is very important to know what people want. Surveys and interviews will help you a lot to understand what actually people are looking for.
- Business Plan
Your Business Plan highlights your every course of action in chronological order to achieve a final goal. The final goal can be in terms of business turnover, profit or just the count of the sell etc. But the final goal is the endpoint; hence what matters most in your business plan are your short-term objectives. Objectives can be daily, weekly, fortnightly, monthly or quarterly plans that need to be achieved to reach the end goal. More than the end goal itself, these short-term objectives will decide the future of the company. Hence the objectives need to be very practical and realistic and based on market research. Your business plan should also provide room for changes, as well as alternate course of actions, should one thing fail to work out as per the plan. Your business plan will and should take time to be prepared taking in view all the possible options and the outcomes and the time and effort required. Your business plan will act as a directive for you and others on-board and make sure that everybody is aware and on the same page as anybody else in the room. A perfect business plan will also help you in securing funds for your venture in future, either through a business loan or a VC funding. Hence give it all the time it needs before you proceed any further.
- Perfect Domain Name
This is the internet age! Businesses no longer rely on just physical addresses. Your domain name is your digital address in the vast mega-ocean of the internet. It is this domain name that people would type into their browser’s address bar to reach your website. Hence your domain name for your website should match with the business identity. Here are some suggestions for choosing a perfect domain name for your venture:
- Easy to Type
Finding a domain name that’s easy to type is critical to online success.
- Keep it Short
If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go.
- Use Keywords as/in Domain Name
Try using keywords that describe your business and the services you offer. Include the keywords that people enter when searching for your products or services. It helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers.
- Target Your Region
If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: PhoenixGlassRepair.com.
- Avoid Numbers and Hyphens in Domain Name
Numbers and hyphens are often misunderstood. If you need these in your domain, register the different variations to be safe.
- A Memorable Domain Name
There are millions of registered domain names, so having a domain that’s catchy and memorable is essential. Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.
- Research Your Domain Name before Buying
Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company. It could result in a huge legal mess that could cost you a fortune, as well as your domain!
- Use An Appropriate Extension for Your Domain Name
Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is far and away the most popular, but it can be tough to get a short and memorable .com domain name because it’s been around for so long.
Here are some other top extensions and how they’re often used:
.co: an abbreviation for company, commerce, and community.
.info: informational sites.
.net: technical, Internet infrastructure sites.
.org: non-commercial organizations and nonprofits.
.biz: business or commercial use, like e-commerce sites.
.me: blogs, resumes or personal sites.
- Protect and Build Your Brand
To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.
- Best Web Hosting Service
A good web hosting service is as good as your domain name. Web hosting services are the internet registrars from whom you buy your domain name. Web hosting services also provide you with the services to host your website along with the tools required. Web hosting means that the web hosting services provider would provide you a space on their servers so that you can store your website there. Startups should always go with a cheaper hosting service to start with and later on switch to better, bigger and expensive hosting services as the business grows.
- A Perfect Website
Once you have the domain name and web hosting setup, your focus should be on creating a great looking website which perfectly aligns with your work, looks visually stunning and offers a value proposition to the visitors. A perfect website will help you to get additional visibility, high volumes of sales and along with allowing you to communicate with your visitors with pop-ups, notifications, surveys, and feedbacks. Your website should be capable of having a great display of your products/services so that the visitors feel compelled to opt for it have it via a seamless process while providing you the capability to know and find out more about your visitors. A website should be a place for two-way communication between the buyer and the seller without ever having the need to come face to face to sort out anything at all.
Here are the 10 Basic Elements of a Perfect Website that you need to take care of:
- Simple Navigation
- About Us
- Contact Information
- Call to Action (or Signup)
- Informational Footer
- Style for Buttons
- Great Images
- Great Web Fonts
- Leveraging Digital Marketing
Digital age brought with its digital marketing. Marketing which was earlier limited to just offline channels is now available online in bigger, better and cheaper way. It is now possible to reach more targeted customers at much lower prices, as compared to offline advertising. There are all possible kinds of sites and tools available to help you reach your potential customer. Today, it has also become very easy for just one person to run every aspect of a digital marketing campaign in addition to their other duties.